WTFN INTERNSHIP - sPACE iNVADERS
SOCIAL MEDIA MANAGEMENT AND VIDEO EDITOR
At WTFN, I played a crucial role in creating and managing content for Facebook, significantly enhancing our digital presence and audience engagement. My responsibilities included developing engaging content strategies tailored to our target audience, ensuring that each post was designed to capture attention and foster interaction.
One of my notable achievements was the successful promotion of the TV show "Space Invaders" on Facebook. I created a variety of content types, including behind-the-scenes videos, teasers, and promotional posts, which not only increased viewership but also boosted audience engagement. My work required a keen understanding of Facebook's algorithms and best practices, ensuring that our content reached and resonated with the widest possible audience.
In addition to content creation, I actively monitored and analyzed the performance of our Facebook posts. Using insights and analytics, I identified trends and adjusted our strategies to maximize engagement and reach. This data-driven approach allowed us to continually refine our content, resulting in a significant increase in followers and interaction rates.
My experience with Facebook content creation at WTFN honed my skills in social media management, creative strategy, and audience engagement—skills that are directly transferable to a successful career in corporate sales. I learned how to craft messages that resonate with diverse audiences, a critical capability for understanding and meeting the needs of corporate clients.
I proposed and implemented a strategy to enhance audience engagement by creating a dedicated post on Facebook immediately after each show aired. This initiative aimed to provide viewers with a specific place to share their thoughts, discuss the episode, and interact with other fans, fostering a sense of community.
The idea was to leverage the immediate excitement and emotional response following the show's airing to drive engagement and build a stronger connection with our audience. By creating a designated space for discussion, we encouraged viewers to return to our social media page, increasing both traffic and interaction rates.
The success of this strategy was evident in the significant boost in our following and engagement metrics. Each post generated lively discussions, with fans eagerly sharing their opinions, favorite moments, and predictions for future episodes. This not only kept the conversation going long after the show ended but also helped us gather valuable feedback and insights directly from our audience.
During my internship at WTFN, I had the opportunity to immerse myself in the dynamic world of video editing and social media management. I was actively involved in the editing and production process for the online content of the TV show "Space Invaders." This role allowed me to enhance my technical skills in video editing and gain hands-on experience in content creation.
One of my key responsibilities was managing social media platforms, including Instagram and Facebook. I developed and executed content strategies to engage our audience, ensuring that our social media presence was not only consistent but also impactful. Additionally, I contributed to the YouTube series "28 Days That Changed My Life," where I applied my creativity and attention to detail to produce compelling content.
This internship at WTFN honed my ability to manage multiple projects simultaneously, work collaboratively within a team, and adapt quickly to the fast-paced media environment. It reinforced my passion for creating engaging content and provided me with a solid foundation in digital marketing, which I believe is crucial for a successful career in corporate sales.
I had the opportunity to contribute to the promotion of the brand-new Space Invaders VR store. This project was a thrilling experience where I assisted in various aspects of the marketing campaign aimed at creating awareness and excitement for this innovative virtual reality experience.
As part of the team, I supported the development of a content strategy that spanned multiple digital platforms, with a particular focus on social media channels like Facebook and Instagram. I helped create engaging content pieces, including VR teasers, behind-the-scenes looks, and interactive posts designed to captivate and involve our audience.
I dedicated a significant portion of my efforts to enhancing our Instagram presence. Recognizing Instagram's unique potential for visual storytelling, I developed content that was not only visually captivating but also highly engaging for our audience.
My primary focus was on crafting a visually cohesive and appealing Instagram feed that aligned with our brand identity. I curated a mix of high-quality images, behind-the-scenes footage, and promotional content that showcased the essence of our shows and the creativity behind them. This strategic approach aimed to create a consistent and attractive visual narrative that would draw in and retain followers.